Justine Toms’ blog

a very nice way to keep people longer and to entertain them, even if you are a washing machine

http://www.bannerblog.com.au/2008/05/puntomatic_tablet.php

if interested some of my presentations and lectures are already on SlideShare.net/JustineToms

“Libel readers (and report-writers) should keep in mind the limitation of the libel reading function. A reviewer should not try to substitute political judgment for the authors, either about whether the report is worthwhile or trivial or whether the policy positions taken in the report are desirable. A libel reviewer may at times point out typos or offer editorial suggestions, but her responsibility is not to proofread reports. A sloppily written report may be more amenable to libel challenge because it creates the appearance of carelessness; or it may so reduce the credibility of the report that readers are not likely to take its charges seriously. Nor should a libel reviewer ensure that sensible conclusions are being drawn, or sound legal analysis employed, except insofar as such judgments may bear on the amenability of the report to libel litigation. Nor, even, does a libel review assess the accuracy of the report, per se, except insofar as accuracy relates to libel exposure. The reviewer’s sole objective is to enable report authors to achieve their expressive or political objectives while protecting themselves, and any organization for which they may be writing, from exposure to libel liability or litigation.”

read the article here

to all my students or to those who deal with web – an old (Sept 2005), but vary important article of Tim O’Raily on Web 2.0 – main differences in between Web 1.0 and Web 2.0, definitions, key lessons

link the the article here

“In mid-2008, eMarketer calculated that UK social network ad spending would reach £175 million ($322 million) in 2009. Changes in the market have led to revisions of the 2009 estimate downward by about 20%, although that would still be a healthy increase over the £115 million ($212 million) total estimated for 2008.”

more here

this post is an invitation for my students – if you would like to be part of the Google Online Marketing Challenge with my team, please be kind to reply to this post with entering your name

just the first 12 will participate

the start will be sometime end of January, duration – a few months, tasks will come online
more info to come soon

washingtonpost.com gives a selection of best viral video on 2008

funny, silly videos quite some of us received and watched in the last months

follow this link to find them

“If it was not for the credit crunch and economic downturn that has dominated the news since September, 2008 would be remembered as the year of social media.

The year saw a presidential election driven in part by social networking, the rise of Facebook as an interactive platform and the rapid spread of mobile interactivity through the popular iPhone.

IAB rolled out a slew of initiatives in 2008, including campaign measurement guidelines, e-mail data management best practices, a digital video ad-serving template and more. “

a very nice and detailed article on widgets – something we’ll soo more of and do more often in our online marketing communication in a few years
here in Bulgaria it is not very popular, even it is very unknown, but the first to introduce it will gain, as always

“Wanna get away … from the Old Model? Look no further than widgets, the mini software applications downloadable to browsers, desktops, social-networking pages, home pages and mobile phones. The widget may not be the holy grail, but it’s arguably pretty damn grail-ish — maybe the highest expression so far of online marketing in the Post-Advertising Age. And though it is very much on the cutting edge of Web 2.0, it is based on the hoariest of principles. In fact, to be properly visionary on this subject, you must begin by looking way back to the future.

For the past half-century (and for about five more minutes) TV advertising has been at the apex of marketing communications. Then, in no particular order, newspapers, magazines, radio, out of home, direct mail, point of purchase, collateral (brochures, for example) and — in the murky, mucky darkness at the very bottom of the deepest abyss of marketing prestige — advertising specialties. ”

the whole article is here, go for it

quite some nice exampleas in the article too. enjoy them. some inspiration could come.

surfing around I came to this nice video, back a few years Sergey Brin admits he did not believe Wikipedia would work, but he was wrong! the miraculous power of scale – “Sure, the experts say only 1% of Wikipedia’s users actually contribute to making it better. Indeed, if you do the math, it’s even worse than that: probably closer to 0.01% (today, Wikipedia has 75,000 active contributors out of 684 million visitors). But that 0.01% have created 10 million articles. ”

The lesson is that more is different.

the whole article and video – here