Archive for the ‘online marketing’ Category

a game in a banner

Tuesday, June 15th, 2010

a very nice way to keep people longer and to entertain them, even if you are a washing machine :)

http://www.bannerblog.com.au/2008/05/puntomatic_tablet.php

FB vs Google

Saturday, May 8th, 2010

Facebook goes more public, and threatens Google

read more here

my presentations online

Monday, April 19th, 2010

if interested some of my presentations and lectures are already on SlideShare.net/JustineToms

:)

freedom of blogging – there is no such thing as a false idea

Sunday, April 5th, 2009

“Libel readers (and report-writers) should keep in mind the limitation of the libel reading function. A reviewer should not try to substitute political judgment for the authors, either about whether the report is worthwhile or trivial or whether the policy positions taken in the report are desirable. A libel reviewer may at times point out typos or offer editorial suggestions, but her responsibility is not to proofread reports. A sloppily written report may be more amenable to libel challenge because it creates the appearance of carelessness; or it may so reduce the credibility of the report that readers are not likely to take its charges seriously. Nor should a libel reviewer ensure that sensible conclusions are being drawn, or sound legal analysis employed, except insofar as such judgments may bear on the amenability of the report to libel litigation. Nor, even, does a libel review assess the accuracy of the report, per se, except insofar as accuracy relates to libel exposure. The reviewer’s sole objective is to enable report authors to achieve their expressive or political objectives while protecting themselves, and any organization for which they may be writing, from exposure to libel liability or litigation.”

read the article here

key lessons of the Web 2.0: Users add value

Sunday, January 25th, 2009

to all my students or to those who deal with web – an old (Sept 2005), but vary important article of Tim O’Raily on Web 2.0 – main differences in between Web 1.0 and Web 2.0, definitions, key lessons

link the the article here

UK Social Networks

Thursday, January 8th, 2009

In mid-2008, eMarketer calculated that UK social network ad spending would reach £175 million ($322 million) in 2009. Changes in the market have led to revisions of the 2009 estimate downward by about 20%, although that would still be a healthy increase over the £115 million ($212 million) total estimated for 2008.

more here

news? TV vs Internet

Sunday, January 4th, 2009

The Internet is now the most popular source of news after TV

In 2008, 40% of the respondents said they got most of their national and international news from the Internet, versus 35% for newspapers

the whole story – here

video streaming top 3 Nov 2008

Wednesday, December 31st, 2008

sure, Youtube is Number 1 in video streaming, also according to Nielsen Online data from November 08 – 85 million unique visitors (cmpared with 83 in october)
in November YouTube delivered nearly 5.6 billion streams!

No 2 is MySpace with 20 million and No 3 7.5 million

best virals of 2008

Wednesday, December 31st, 2008

washingtonpost.com gives a selection of best viral video on 2008

funny, silly videos quite some of us received and watched in the last months

follow this link to find them

why blogs appeared – sweet version

Thursday, December 11th, 2008

“Blogging became a phenomenon not because of some technological advance, but because between 2002 and 2005 there were a lot of unemployed–and underemployed–individuals with a lot to say and a lot
of freetime. Bloggers like Peter Rojas, Michael Arrington, Nick Denton, Rafat Ali, Xeni Jardin and Om Malik broke out in the down market–not the upmarket.”

the whole article about good news for people who hate bad news – here