invitation – Google Online Marketing Challenge

this post is an invitation for my students – if you would like to be part of the Google Online Marketing Challenge with my team, please be kind to reply to this post with entering your name

just the first 12 will participate :)

the start will be sometime end of January, duration – a few months, tasks will come online
more info to come soon

why blogs appeared – sweet version

“Blogging became a phenomenon not because of some technological advance, but because between 2002 and 2005 there were a lot of unemployed–and underemployed–individuals with a lot to say and a lot
of freetime. Bloggers like Peter Rojas, Michael Arrington, Nick Denton, Rafat Ali, Xeni Jardin and Om Malik broke out in the down market–not the upmarket.”

the whole article about good news for people who hate bad news – here

IAB’s looking back at 2008

“If it was not for the credit crunch and economic downturn that has dominated the news since September, 2008 would be remembered as the year of social media.

The year saw a presidential election driven in part by social networking, the rise of Facebook as an interactive platform and the rapid spread of mobile interactivity through the popular iPhone.

IAB rolled out a slew of initiatives in 2008, including campaign measurement guidelines, e-mail data management best practices, a digital video ad-serving template and more. “

Widgets Are Made for Marketing

a very nice and detailed article on widgets – something we’ll soo more of and do more often in our online marketing communication in a few years
here in Bulgaria it is not very popular, even it is very unknown, but the first to introduce it will gain, as always :)

“Wanna get away … from the Old Model? Look no further than widgets, the mini software applications downloadable to browsers, desktops, social-networking pages, home pages and mobile phones. The widget may not be the holy grail, but it’s arguably pretty damn grail-ish — maybe the highest expression so far of online marketing in the Post-Advertising Age. And though it is very much on the cutting edge of Web 2.0, it is based on the hoariest of principles. In fact, to be properly visionary on this subject, you must begin by looking way back to the future.

For the past half-century (and for about five more minutes) TV advertising has been at the apex of marketing communications. Then, in no particular order, newspapers, magazines, radio, out of home, direct mail, point of purchase, collateral (brochures, for example) and — in the murky, mucky darkness at the very bottom of the deepest abyss of marketing prestige — advertising specialties. ”

the whole article is here, go for it

quite some nice exampleas in the article too. enjoy them. some inspiration could come.

sad. sometimes teaching is not so much fun

back in time, about 10 years ago I was studying philosophy and I remember very well most of my professors. now I recall very vively one of them – Prof. Ivan Stefanov.

Ivan Stefanov was one of those, typical professors, typical philosophy professors, old, white hair, black jacket, a bit stooped, calm, relaxed, slow, he was teaching History of Philosophy and Kant was the one and the only.

Ivan Stefanov was talking below his breath, very slowly and gently, he was talking about philosophy as he was telling fairytails.

the Univercity’s auditorium was full of students but noone did dare to talk, move or do any noice as Stefanov was talking! we ware trying to catch every single word of the great teacher. every single word.

* * *

surely I am not Ivan Stefanov and talking about such unpopular thing as online media to PR students has nothing to do with the story above, also time did change, everything is different.
however, I have to admit, although I love teaching, sometimes teaching is not so much fun.