December 31st, 2008
sure, Youtube is Number 1 in video streaming, also according to Nielsen Online data from November 08 – 85 million unique visitors (cmpared with 83 in october)
in November YouTube delivered nearly 5.6 billion streams!
No 2 is MySpace with 20 million and No 3 7.5 million
Tags: online video streaming top
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December 31st, 2008
washingtonpost.com gives a selection of best viral video on 2008
funny, silly videos quite some of us received and watched in the last months
follow this link to find them
Tags: online, video, virral
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December 11th, 2008
“Blogging became a phenomenon not because of some technological advance, but because between 2002 and 2005 there were a lot of unemployed–and underemployed–individuals with a lot to say and a lot
of freetime. Bloggers like Peter Rojas, Michael Arrington, Nick Denton, Rafat Ali, Xeni Jardin and Om Malik broke out in the down market–not the upmarket.”
the whole article about good news for people who hate bad news – here
Tags: blogs
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December 10th, 2008
“If it was not for the credit crunch and economic downturn that has dominated the news since September, 2008 would be remembered as the year of social media.
The year saw a presidential election driven in part by social networking, the rise of Facebook as an interactive platform and the rapid spread of mobile interactivity through the popular iPhone.
IAB rolled out a slew of initiatives in 2008, including campaign measurement guidelines, e-mail data management best practices, a digital video ad-serving template and more. “
Tags: 2008, IAB, marketing, online
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December 10th, 2008
Business Week announced the 25 most influential people on the Web
Among them we see people from Microsoft, Yahoo, Google, Mitchem Baker from Mozilla Foundation (Firefox, 4 years later has already about 20%!), Web 2.0 poeple, Apple, etc … Internesting, yes. More details – follow this link
Tags: influencers, internet, web
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December 2nd, 2008
a very nice and detailed article on widgets – something we’ll soo more of and do more often in our online marketing communication in a few years
here in Bulgaria it is not very popular, even it is very unknown, but the first to introduce it will gain, as always
“Wanna get away … from the Old Model? Look no further than widgets, the mini software applications downloadable to browsers, desktops, social-networking pages, home pages and mobile phones. The widget may not be the holy grail, but it’s arguably pretty damn grail-ish — maybe the highest expression so far of online marketing in the Post-Advertising Age. And though it is very much on the cutting edge of Web 2.0, it is based on the hoariest of principles. In fact, to be properly visionary on this subject, you must begin by looking way back to the future.
For the past half-century (and for about five more minutes) TV advertising has been at the apex of marketing communications. Then, in no particular order, newspapers, magazines, radio, out of home, direct mail, point of purchase, collateral (brochures, for example) and — in the murky, mucky darkness at the very bottom of the deepest abyss of marketing prestige — advertising specialties. ”
the whole article is here, go for it
quite some nice exampleas in the article too. enjoy them. some inspiration could come.
Tags: advertising, marketing, online, tool, widgets
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December 2nd, 2008
back in time, about 10 years ago I was studying philosophy and I remember very well most of my professors. now I recall very vively one of them – Prof. Ivan Stefanov.
Ivan Stefanov was one of those, typical professors, typical philosophy professors, old, white hair, black jacket, a bit stooped, calm, relaxed, slow, he was teaching History of Philosophy and Kant was the one and the only.
Ivan Stefanov was talking below his breath, very slowly and gently, he was talking about philosophy as he was telling fairytails.
the Univercity’s auditorium was full of students but noone did dare to talk, move or do any noice as Stefanov was talking! we ware trying to catch every single word of the great teacher. every single word.
* * *
surely I am not Ivan Stefanov and talking about such unpopular thing as online media to PR students has nothing to do with the story above, also time did change, everything is different.
however, I have to admit, although I love teaching, sometimes teaching is not so much fun.
Tags: hard, students, teaching
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November 30th, 2008
“Personal blogs aren’t going anywhere, though. There’s a difference between a blog about YOU (I call this a cat blog) and a blog about the reader. Guy Kawasaki’s blog, and my blog for that matter, are not about us, about what we ate yesterday or how great we are. They are about you, the reader.”
hm, most probably Seth is right, just, to be honest, here in Bulgaria we are a bit behind, so let us first enjoy the blogs as they are, ah
the whole article about death of personal blogs is here
Tags: blog, blogger, blogging, Seth Godin
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November 29th, 2008
surfing around I came to this nice video, back a few years Sergey Brin admits he did not believe Wikipedia would work, but he was wrong! the miraculous power of scale – “Sure, the experts say only 1% of Wikipedia’s users actually contribute to making it better. Indeed, if you do the math, it’s even worse than that: probably closer to 0.01% (today, Wikipedia has 75,000 active contributors out of 684 million visitors). But that 0.01% have created 10 million articles. ”
The lesson is that more is different.
the whole article and video – here
Tags: scale, Sergey Brin, the long tail, user generated content, wikipedia
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November 24th, 2008
“American youth may appear to be up to their eyeballs in new technology, but in terms of Internet access they are surpassed by 12- to 14-year-olds in Britain, Israel, the Czech Republic, Macao and Canada, according to a new report by the Center for the Digital Future. Only 88% of that age group in the U.S. accesses the Internet, compared to 100% in the U.K. and 98% of Israelis, the report found.”
some more info – here
how about Bulgarian kids? no exact data, but for age 15-19 – 70% are online, which is OK, compared with 33% overall penetration
Tags: internet, kids, online, penetration
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