IAB’s looking back at 2008

“If it was not for the credit crunch and economic downturn that has dominated the news since September, 2008 would be remembered as the year of social media.

The year saw a presidential election driven in part by social networking, the rise of Facebook as an interactive platform and the rapid spread of mobile interactivity through the popular iPhone.

IAB rolled out a slew of initiatives in 2008, including campaign measurement guidelines, e-mail data management best practices, a digital video ad-serving template and more. “