my / our new book on online marketing and web sites – the design part

the last few months Gorry and me we work on our new book – it’s on online marketing, Web 2.0 stuff and the web site as marcom tool

this weekend I worked on the „web site design“ part and again discovered how hard it is to talk about design, it depends and includes so many aspects and web designers are always in between so many requirements – technological, corporate, personal etc etc

and talking about design I woul linke to include a link to one very popular among the Bulgarian web designers studio – this of Artemii Lebedev –

Social networks marketing seminar

today we had a very nice selimar about Social networks marketing. It’s still something very new and very „fancy“ here in Bulgaria. Only a few companies use and understand online marketing above the online advertising and banners. Only a few know what Web 2.0 means and would eventually use is.

good news is today we had a full room with marketing and PR specialist, all interested in our topic of the day – Social networks. After the introduction we made a short overview of the social networks landscape and it Bulgarian replica’s and we gave a few examples (including our work on ABSOLUT vodka, but I’ll come to this in another post).

a few numbers:
more then 100 million active users of Facebook world wide (wow!)

and about 100 000 Bulgarians – Facebook is the most popular social network in Bulgaria

Bulgarian social networks:
the first one – (2004) – with more then 350 000 registrations, about 75 000 active users
the newest one – (2008) – with about 8000 users
they are a few more, but with very limited number of users and / or specific group of people / topic

we live in interesting time, every day a new thing to discover, a new ideas to share!

/pictures from the seminar – on Facebook, group ANC Design & Communication, as well as on ComOn’s blog here/

BG Site – Bulgaran Web Awards

BG Site is the Bulgarian Web Awards contest. The idea came up in 1999, I did share it with my web guru Allan (I’ll write more about him and that time soon) and he gave me big support and encouraged me so here we are now 2008 and we do now the 9th edition of the contest.

The story is long and I’ll share it later. Now just to let you know that on is the submition of applications and it’s up to 10th of October. The voting will go from 15 to 30th October and the Big Ceremony of BG Site 2008 will take place at Sheraton hotel Sofia on November 3rd.

All good websites are welcome to participate! Main requirement – even a few lines in Bulgarian.

One Web Day in Bulgaria 2008

The last 3 years we (people all over the world, Bulgaria incl) celebrate One Web Day – it was Suzan Crawford who did take the iniciative on and the world now celebrate the web on 22th of September (the „opozite“ date of the 22th of Aprile, Earth day).

This year Gorry and me ware thinking how and what to make and we have found out that in Bulgaria most of the poeple already use (more or less) computers and Internet, in the last few years almost all kids do use computers and there is one small part of the population, actually not that small, who stay beside, on the other side of the digital barrier – the old people, those 60+. So, we thought – hm, it would be nice if we could do something for them. And here we go – together with the web site dedicated on the old people – we have invided everyone with an old, useless, but still working computer to donate it to some club of pensioners.Up to now abour 4-5 people want to donate. Nice. Thanks!

Seth Godin’s #1 most overlooked secret of marketing


Show up on time. It doesn’t cost anything to keep your promises when it comes to time. Show up for the meeting when the meeting starts. Have the dry cleaning ready when you promise. Ship on time. Return that phone call. Finish the renovation ahead of schedule.

Boy that’s simple. Apparently, it’s incredibly difficult.

Cherish my time. The second part is closely related. It has to do with respect. You respect my time when you don’t waste it. When you don’t spam me. When you worry about the 100 cars backed up on the road and figure out how to get us moving more quickly. You respect me when you value my time more highly than your own.“

oh Seth, how right are you. please all, read and have in mind Seth #1 most overlooked secret of marketing (I would say of business as all)

read all on Seth’s blog