AdEx 2009. малко факти

благодарение на това, че сме асоцииран член на IA Bulgaria имаме достъп до интересна информация. ето и последния AdEx доклад, обобщаващ данните от 2009-та. любопитното е, че и България е включена.

като цяло онлайн рекламата в Европа има ръст за 2009 спрямо 2008 с 4.5%(до 14.7 млрд евро)

най-много пари за онлайн реклама се дават в UK, Германия и Франция, следвани от Италия, Холандия и Испания

най-голям ръст за 2009-та спрямо 2008-ма има в Гърция – 49%, следвана от Австрия – 14% и Полша – 13%

процентно онлайн спрямо целия микс в UK е най-много – 27.3%, Дание – 25.5%, Норвегия – 23.4, за България са дадени 6.2%, най-малко има Румъния – 1.8%

разпределение на форматите – дисплей – 30%, Classifieds & Dir – 23%,търсене – 46%

бърз поглед само върху страните от нашия регион сочи, че сме по средата:
Румъния – 13 м за 2009-та, ръст минус 4.5%, за онлайн 1.8%
Унгария – 85 м, 6.8%, 10.1%
Хърватско – 15 м, минус 2.7%, 6.2%

топ 10 properties по държави ще оставя за някой от следващите постове. интересно е.

UK Social Networks

In mid-2008, eMarketer calculated that UK social network ad spending would reach £175 million ($322 million) in 2009. Changes in the market have led to revisions of the 2009 estimate downward by about 20%, although that would still be a healthy increase over the £115 million ($212 million) total estimated for 2008.

more here

Widgets Are Made for Marketing

a very nice and detailed article on widgets – something we’ll soo more of and do more often in our online marketing communication in a few years
here in Bulgaria it is not very popular, even it is very unknown, but the first to introduce it will gain, as always 🙂

„Wanna get away … from the Old Model? Look no further than widgets, the mini software applications downloadable to browsers, desktops, social-networking pages, home pages and mobile phones. The widget may not be the holy grail, but it’s arguably pretty damn grail-ish – maybe the highest expression so far of online marketing in the Post-Advertising Age. And though it is very much on the cutting edge of Web 2.0, it is based on the hoariest of principles. In fact, to be properly visionary on this subject, you must begin by looking way back to the future.

For the past half-century (and for about five more minutes) TV advertising has been at the apex of marketing communications. Then, in no particular order, newspapers, magazines, radio, out of home, direct mail, point of purchase, collateral (brochures, for example) and – in the murky, mucky darkness at the very bottom of the deepest abyss of marketing prestige – advertising specialties. “

the whole article is here, go for it

quite some nice exampleas in the article too. enjoy them. some inspiration could come.

Social networks marketing seminar

today we had a very nice selimar about Social networks marketing. It’s still something very new and very „fancy“ here in Bulgaria. Only a few companies use and understand online marketing above the online advertising and banners. Only a few know what Web 2.0 means and would eventually use is.

good news is today we had a full room with marketing and PR specialist, all interested in our topic of the day – Social networks. After the introduction we made a short overview of the social networks landscape and it Bulgarian replica’s and we gave a few examples (including our work on ABSOLUT vodka, but I’ll come to this in another post).

a few numbers:
more then 100 million active users of Facebook world wide (wow!)

and about 100 000 Bulgarians – Facebook is the most popular social network in Bulgaria

Bulgarian social networks:
the first one – (2004) – with more then 350 000 registrations, about 75 000 active users
the newest one – (2008) – with about 8000 users
they are a few more, but with very limited number of users and / or specific group of people / topic

we live in interesting time, every day a new thing to discover, a new ideas to share!

/pictures from the seminar – on Facebook, group ANC Design & Communication, as well as on ComOn’s blog here/